Why Smart Marketers Overcomplicate - Philip Auerbach
My guest today is Philip Auerbach, Chief Marketing Officer at Custom Ink. Phil has built an impressive career leading marketing and commercial strategy for some incredibly well-known brands. Before joining Custom Ink, he led executive leadership roles at Bumble, Dunkin', Linblad Expeditions, and Caesars Entertainment, helping each of them navigate growth, digital transformation, and changing customer expectations.
One of the many things I find most interesting about Phil's career is its range. He's marketed everything from dating apps and donuts to travel experiences, gaming, and now custom apparel. There are not many marketing leaders who can say that. Get to know Phil's perspective on what he's learned along the way, what separates good marketing from great marketing, and how the role of the CMO continues to evolve.
One of the many things I find most interesting about Phil's career is its range. He's marketed everything from dating apps and donuts to travel experiences, gaming, and now custom apparel. There are not many marketing leaders who can say that. Get to know Phil's perspective on what he's learned along the way, what separates good marketing from great marketing, and how the role of the CMO continues to evolve.
