Breaking Barriers in Marketing Innovation with David Edelman
My guest today is David Edelman. David's the former CMO of Aetna, and he's currently a senior lecturer in marketing at Harvard Business School. I've known David well over 10 years and we had an absolutely fascinating conversation focussing initially on AI and and the customer experience.
One of David's recent HBR articles was "Customer Experience in the Age of AI" which are two topics that are very near and dear, at least they should be, for every marketer of the world. I hope you enjoy my conversation.
One of David's recent HBR articles was "Customer Experience in the Age of AI" which are two topics that are very near and dear, at least they should be, for every marketer of the world. I hope you enjoy my conversation.
